Fashion Marketing

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fashion marketing

Student profile – MA Strategic Fashion Marketing


























Stylish Marketing T-Shirt


Stylish Marketing T-Shirt



This Marketing t-shirt is the perfect gift tee for any Marketer who loves Marketing. As this shirt is sized for a fitted look, you should consider ordering one size larger than you normally would if you prefer a looser fit….








Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)


Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)


$31.13


Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and…

Fashion Marketing: Theory, Principles & Practice


Fashion Marketing: Theory, Principles & Practice


$45.94


Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to differen…

The Fundamentals of Digital Fashion Marketing


The Fundamentals of Digital Fashion Marketing


$25.10


The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today’s graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fa…